Our mission is to globalize Korean alcohol in an accessible and inclusive way.
On a trip to Korea in 2017, I rediscovered makgeolli — a traditional Korean alcoholic beverage made with rice. I learned that makgeolli is Korea’s oldest alcoholic beverage, with hundreds of breweries across the country, each producing its own unique expression. With just three simple ingredients, I was fascinated by how makgeolli could be so delicious and diverse. When I returned back to the U.S., I was disappointed and surprised by the limited and inauthentic makgeolli options available here.
At the time, I was working in the alcohol industry, and as a Korean American, I felt a calling to found a company that would share Korean alcoholic beverages (aka “Sool”) with a broader audience. That vision led to the launch of Màkku, an approachable, all-natural, and authentic makgeolli. As our journey continued, we wanted to explore another cornerstone of Sool — traditional distilled soju. After years of research, we partnered with a Korean distillery to create the OORO brand. Crafted with the finest ingredients, best distillation equipment, and utmost care, OORO Soju delivers extraordinary purity, smoothness and complexity.
Whether enjoyed on its own, paired with food, and/or shared with the people you love, we hope our Sool products brings you the same sense of discovery, connection, and joy that inspired us to create it.
Gunbae!